ACEnovation is a multifaceted organisation with diversified business interests. It is a complex system with a set of interconnected subsystems with dynamic interactions and a common purpose. Acenovation is considered multifaceted due to it’s prism-like ability to present certain aspects relevant to particular stakeholders, which highlights an extensive analysis to understand various stakeholders’ perspectives. It caters to all such different stakeholders having different concerns, perspectives and expectations relevant to the business operation and performance. ACEnovation is incorporated to be the holding company for three other corporations in the near future; these companies will be functioning from October 2020. Currently, they are operating as sub-divisions under ACEnovation Pte Ltd; with the exception of the ‘Blu Hornbill Club’. The ‘Blu Hornbill Club’ is proposed to be an ‘NGO’ a charitable arm of ACEnovation Singapore. The BluHornbill Club was established in March 2020 in Chennai, India.